AUTHOR: Jim Edwards
DATE: 5/25/2004 07:18:10 AM
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BODY:
Here's my response to someone who recently asked if multi-media products were hype or real.

Multi-media has been around and is here to stay... despite 
the fact that you're seeing (and will continue to see) a 
whole lot of people who know nothing about it jump on the 
bandwagon and start flogging it as the next greatest thing. 

A multi-media product is anything that's not plain text 
like an ebook. 

It can be a newsletter, like my 
<a href="http://www.IGottaTellYou.com ">http://www.IGottaTellYou.com </a>

It can be an irreverent RANT on just about any topic 
<a href="http://www.FridayNightSmackdown.com ">http://www.FridayNightSmackdown.com </a>

It can be a simple combination of a PDF with MP3 
<a href="http://www.MortgageLoanTips.com ">http://www.MortgageLoanTips.com </a>

It can be a HUGE collection of DVD's, Screen Capture 
Video, Print, and more 
<a href="http://www.TheUltimateTrafficMachine.com ">http://www.TheUltimateTrafficMachine.com </a>

or it can just be a couple of CD's on a specific topic 
<a href="http://www.HowToGetAnythingYouWant.com ">http://www.HowToGetAnythingYouWant.com </a>

But multi-media is not the niche, it's a way to provide 
more value faster... and in a way that can be absorbed 
more quickly... to ANY niche. 

The amazing thing (like anything) is that multi-media 
will fall out of favor... I'm not kidding. It's the hot 
topic right now, but the crowd will move on to something 
else here in the next few months. 

All the hype will die down, the knock-off artists will move 
on to other areas... and it's back to business as usual. 

The serious product creators are adopting multi-media as part of their arsenals... and it's not just making a few 
Camtasia Videos and calling it a "product." 

Like anything, it's a tool, it's not and end in and of 
itself... learn the use the tools correctly, and you'll 
smoke the competition. :-) 

Jim 


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