Is Multi-Media Hype... or Real?

Here's my response to someone who recently asked if multi-media products were hype or real.

Multi-media has been around and is here to stay... despite
the fact that you're seeing (and will continue to see) a
whole lot of people who know nothing about it jump on the
bandwagon and start flogging it as the next greatest thing.

A multi-media product is anything that's not plain text
like an ebook.

It can be a newsletter, like my
http://www.IGottaTellYou.com

It can be an irreverent RANT on just about any topic
http://www.FridayNightSmackdown.com

It can be a simple combination of a PDF with MP3
http://www.MortgageLoanTips.com

It can be a HUGE collection of DVD's, Screen Capture
Video, Print, and more
http://www.TheUltimateTrafficMachine.com

or it can just be a couple of CD's on a specific topic
http://www.HowToGetAnythingYouWant.com

But multi-media is not the niche, it's a way to provide
more value faster... and in a way that can be absorbed
more quickly... to ANY niche.

The amazing thing (like anything) is that multi-media
will fall out of favor... I'm not kidding. It's the hot
topic right now, but the crowd will move on to something
else here in the next few months.

All the hype will die down, the knock-off artists will move
on to other areas... and it's back to business as usual.

The serious product creators are adopting multi-media as part of their arsenals... and it's not just making a few
Camtasia Videos and calling it a "product."

Like anything, it's a tool, it's not and end in and of
itself... learn the use the tools correctly, and you'll
smoke the competition. :-)

Jim